Voice and style

Our voice

Clear, confident, and human: We speak with professionalism but never at the expense of warmth. Our voice is active, direct, and supportive. We help people navigate complex financial topics with ease. We avoid jargon, write concisely, and prioritize inclusivity so every client, customer, and member feels respected and understood.

Our style

Our style flexes depending on context. Whether we’re supporting a client through a technical issue or launching a new feature, the style always aligns with our voice.

• Friendly and approachable: Write as if you’re speaking directly to someone. Contractions are welcome.
• Professional, not stiff: Use financial and technical terms only when necessary, and explain them clearly.
• Confident but humble: We don’t overpromise. We focus on clarity and transparency.
• Inclusive: Use language that respects all audiences. Avoid assumptions about gender, background, or ability.

Principles of good copy

These principles guide how we write across products, marketing, and communications.

Write actively

Use the active voice whenever possible. It makes messages stronger and easier to follow.

Keep it concise

Stick to one idea per sentence. Respect the reader’s time.

Be consistent

Follow Jack Henry’s standards for capitalization, numerals, acronyms, and word choice.

Always include a call to action

End communications with a clear next step, whether that’s contacting support, clicking a link, or completing a task.